India is a symphony of colours, scents, and traditions, a country where nature and culture blend into everyday life. India’s vibrant beauty along with rich flora has inspired countless tales, and now, they inspire something extraordinary. Say hello to The India Edit, The Body Shop’s first-ever collection crafted exclusively for India. This vibrant bath and body range arrives just in time to add a splash of beauty to your holiday cheer. Celebrating the essence of Indian flora, this collection is a tribute to everything authentic, beautiful, and deeply rooted in the country’s traditions. Let’s uncover what makes this collection so extraordinary.
What’s in The India Edit?
The India Edit celebrates India’s unique ingredients with four stunning collections: the calming Lotus, the bold and vibrant Hibiscus, the nourishing and indulgent Pomegranate, and the luxurious, juicy Black Grape. Staying true to The Body Shop’s commitment to ethical beauty, these collections are vegan, paraben-free, and dermatologically tested, made with over 90% natural ingredients and IFRA-certified fragrances for a truly delightful sensorial experience.
More Than Just a Collection
What makes The India Edit stand out isn’t just the indulgent products but also the philosophy behind them. The Body Shop has always been synonymous with ethical beauty, and this collection is no different. With IFRA-certified fragrances and a focus on India’s unique natural treasures, The India Edit exemplifies the brand’s dedication to ethical and thoughtful beauty.
This launch isn’t just about the products—it’s a full-blown celebration of India’s vibrant diversity. The Body Shop has rolled out an omnichannel campaign that brings The India Edit to life, featuring a heartwarming video that radiates inclusivity, self-love expression, and empowerment. The campaign celebrates the beauty of Indian youth and their diverse voices, embodying the spirit of India in every frame. So whether you’re shopping in one of The Body Shop’s gorgeous stores or browsing their online platform, the experience promises to be immersive, uplifting, and undeniably fun.
Why We’re Obsessed
The India Edit brings nature-inspired scents that are both refreshing and relaxing, making them irresistible additions to your self-care routine. Imagine unwinding in a hibiscus-scented bath or indulging in the nourishing richness of pomegranate body lotion—it’s a sensorial treat like no other. The packaging, too, is a delight, perfect for the holiday season. With Christmas approaching, these collections make thoughtful, gift-worthy surprises (and yes, treating yourself is always a good idea).
Can’t wait to get your hands on these? The India Edit is available now in The Body Shop stores across India and online at https://www.thebodyshop.in/the-india-edit/h/c000191. The range is priced to suit all, with shower gels starting at INR 395, body lotions at INR 695, and body mists at INR 795. Trust us when we say you’ll want to stock up before these beauties fly off the shelves.
With The India Edit, The Body Shop has created more than just a collection—it’s a celebration of India’s heritage, diversity, and natural bounty and this collection offers something for everyone.
