In recent years, the allure of the ‘Old Money‘ aesthetic has ignited a renewed passion for timeless elegance, leading us all to seek classic, sophisticated pieces embodying this enduring style. This resurgence isn’t merely a trend; it’s a testament to the appeal of refined fashion—one that transcends seasons and generations.
From A-line dresses in muted tones to sleek, tailored silhouettes, this style is inherently captivating. U.S. Polo Assn. stands as a beacon of this timeless elegance, perfectly capturing the essence of sophistication with its iconic collection of shirts and apparel.
It is more than just a brand—it’s a gateway to an exciting lifestyle. Each piece from their collection is a tribute to polo’s rich history and tradition, a sport synonymous with grace, heritage, and prestige.
In India, the brand has found a special place in the hearts of fashion enthusiasts. The brand’s womenswear collection, in particular, has garnered widespread admiration, resonating deeply with Indian consumers who appreciate the fusion of classic style with modern sensibilities. From timeless polos to chic dresses, U.S. Polo Assn. has seamlessly blended its iconic sporty flair with contemporary elegance, creating a collection that speaks to the modern Indian woman.
The brand’s commitment to crafting versatile, timeless pieces is evident in every garment, thoughtfully designed to embody both on and off-the-field aesthetics. As it continues to expand its footprint, its womenswear line remains a cornerstone, epitomising the elegance and sophistication that have come to define the brand.
Palak Tiwari, a beloved figure in the U.S. Polo Assn. family has gracefully embodied the brand’s values for the past two years. Her connection to the brand is palpable, as she shares, “I don’t think anybody needs to elaborate on why they would want to collaborate with U.S. Polo Assn. It’s such an iconic brand, deeply embedded in the culture. Every time I drive through Mumbai, I see countless people wearing U.S. Polo Assn. I’ll always be proud of this association.”
Their much-anticipated Autumn Winter 2024 womenswear collection introduces a harmonious fusion of classic and contemporary styles. This collection, featuring timeless polos, chic dresses, and versatile winter wear, offers a perfect blend of tradition and modernity, elevating wardrobes with a fresh yet enduring sophistication.
Palak Tiwari’s excitement for the new collection is infectious: “It’s perhaps my favourite—a perfect blend of old and new, of contemporary and classic. The colours are splendid and classy. I can’t wait for people to experience the freshness of it.”
Explore the AW24 womenswear collection today and embark on a fashion journey that marries timeless elegance with modern sophistication. Don’t miss the opportunity to elevate your wardrobe with pieces that reflect authenticity, class, and confidence.
