We’re Crazy About The Vinyl Lip Trend And Here Are Brands Offering Glossy Pouts

Vinyl Lips

Can we just say we’re thrilled that everything high-shine, shimmer, glazed and glossy is back with a bang? And one beauty trend that we’re keeping from 2022 is the vinyl lip trend. Nope, it has nothing to do with vinyl records but everything to do with high-shine, lacquer-style lips that are not just glossy but highly pigmented and downright stunning. Think gloss on steroids.

Sure, we love our mattes and powdery finishes and soft clean girl aesthetics, but 2022 was also all about embracing that pop and shine again. Maybe because this was the breakout year after being confined indoors for so long (no thanks, Covid). Like the late Dame Anita Roddick, Founder of The Body Shop, had once said “beauty is an active, outward expression of everything you like about yourself.” Our physical self is mirroring the mental state of our freedom once again, and that freedom to express ourselves comes in the form of bold lips, neon and glittery eyelids, snatched cheekbones that you can cut glass on, colours aplenty…a celebration of life so to speak.

Now, vinyl lips have garnered attention from makeup artists, influencers, and TikTokers around the globe. It gets its name from the high-shine glossy finish these products lend the lips and remind us of shiny vinyl material. You can go subtle with paler nude-y or pink shades or go full-on va va voom with deep reds, purples and even blacks. Vinyl lipsticks give the lips a fuller, plumper appearance, it looks uber glamorous and when done in bold colours, its mirror shine gives you that statement pout!

While you can top off any of your favourite lip shades with layers of gloss to achieve this, we’re happy to report that multiple beauty brands have flooded the market with vinyl lipsticks that you can just swipe and go. Take a look at some of our faves…

Maybelline New York Superstay Vinyl Ink Liquid Lipstick

Okay, this one has got some serious eyeballs on social media. Interestingly, it claims to be budge-proof with its Color Lock Formula for 16 hours. Its glossy look does wear off a bit after some wear time, but the colour pretty much stays intact. 

Revlon Ultra HD Vinyl Lip Polish


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This liquid lipstick delivers a high-pigment, high-shine lacquer finish and its unique applicator hugs the curves of your lips as you glide it across, imparting the perfect amount of colour and intense shine. It is infused with vitamin E, shea butter, and aloe leaf extract and has a delicious creamy mango and whipped vanilla fragrance. Ya-hum!

Shiseido LacquerInk LipShine


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Available in 11 gorgeous shades, this full-coverage lippie deposits inky colour with a vivid, vinyl finish with its custom, concave applicator that hugs the contours of the mouth.  The unique blend of oils in this hybrid formula offers the shine and comfort of a gloss, while smoothing polymers provide the durable, hydrating colour of a lipstick. 

The Body Shop  Speak Up Vinyl Lip Gloss

The Body Shop’s expressive lip range which was launched last year, the brand says, isn’t just another makeup choice, but is a symbol of confidence and self-love. It is available in four bright, feel-good shades with names like My Choice, Bite Back, Power Move and My Voice, and are made with vitamin E that leave lips feeling hydrated and shiny with a non-sticky feel.

Charlotte Tilbury Latex Love

These limited-edition, highly-pigmented, hydrating lip glosses are formulated with a lip-hugging effect to enhance your lips and coat them flawlessly with colour. Enriched with emollient oils for a glossy, fluid texture and silicone polymers to intensify the lusciously soft feel on the lips.  These super-charged shades are easy-to-wear, have a lustrous, high pigment finish and glide seamlessly over the lips for a long-wear shine.

Sephora Collection Glossed Vinyl Lip Gloss

Available in 12 vibrant colours Sephora’s high coverage intense colour lip lacquer combines powerful colour with extreme shine for a stunning lacquered effect. The formula is enriched with watermelon seed oil to ensure maximum comfort all day long. 

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