Renowned for the artistry of its products and fine design aesthetics, Zoya, the diamond boutique from the House of Tata is redefining the way fine jewellery is experienced in the country. The luxury atelier has managed to retain its Indian roots while effortlessly creating a global aesthetic that attracts a larger contemporary audience. Take a look at some of the pioneering brand’s iconic pieces over the years.
Forever Muse
Designed for the modern, well-travelled woman who appreciates the art and inspiration behind each piece of jewellery, every collection from Zoya is influenced by the outer beauty of the world as well as the inner beauty of a woman’s resilient journey, and evokes a soul-stirring narrative.
Inspired Designs
Zoya is distinguished by its unique approach towards designing a piece of jewellery. Inspirations are abstractly infused into the delicately crafted works of art, giving the wearer a metaphoric piece to treasure. For instance, Zoya‘sLa Duna Rosa celebrates the exotic flamboyance of the Spanish flamenco dancers while finding resonance in the bold passion of the woman who adorns this. The intricate lattice structure of the Eiffel Tower bangle, another revered piece from the atelier, is as much an ode to Zoya’s ingenious interpretation of inspiration through design, as it is to call to the everlasting romance that blooms eloquently in the heart of the Zoya woman. Arachne is inspired by the Greek legend of the renowned weaver who boasted that her skill was greater than that of even Athena. In an ode to the legend, each minuscule turquoise piece is individually custom cut and placed by lapidary artists in a complex web of gold that encases it, immortalising every facet of the wondrous tale as it metamorphosizes into a Zoya masterpiece.
Meticulous Craftsmanship
From reviving dying Indian arts like the gulabi meenakari, piroi, and partaj work, to introducing modern techniques that cut and carve precious stones like tourmalines, and quartz, Zoya’s jewellery offers the best of both worlds. Months of careful crafting combined with intricate skills and a high structural complexity result in the jewellery collections they make. “At Zoya, the design is at the core of the brand, and the focus is on handcrafting timeless marvels with inspired and meaningful connections. The result is a beautiful blend of rare form and versatile wearability that makes customers loyal advocates of Zoya and sets it’s apart, ” says Amanpreet Ahluwalia, Business Head, Zoya.
