Gone are the days when brides were fixated on just the top 4 names in the Indian fashion industry when it came to their bridal ensemble wishlist. Today, the millennial and Gen-Z brides are all about experimenting and taking a chance with newer and fresher labels that possess a unique identity and design language. The modern brides don’t limit themselves to sequin and zardosi – they like incorporating heritage in the garments through indigenous handicrafts and textiles from various regions. If you’re planning to tie the knot anytime soon and are lost about the labels you should opt for, ELLE’s curated a list of 15 new Indian wear brands that you can explore.
1. Nidhi Tholia
Label Nidhi Tolia is known for its intricate gota-work, colourful bandhani and elaborate marodi work. If you’re into intricate craftsmanship, add this to your radar.
2. Seema Gujral
Seema Gujral’s strength lies in intelligently amalgamating the grandeur of surface ornamentation in modern silhouettes.
3. Vani Vats
Vani Vats’ elegant array of shararas, ghararas and lehengas slathered in mirror work will convince you to replace the regular floral and paisley motif heavy ensembles with them.
Inspired by nostalgia and mythology, Karan Torani’s eponymous label weaves a unique story in each of it’s garments – making it a prized possession for the bride.
5. Esha Sethi Thirani
With 3D embroidery and sophisticated designs, Esha Sethi Tirani’s fashion house is all about taking the glam route without going OTT.
Romantic silhouettes with a hint of vintage essence – Mishru’s dark florals are not for the faint hearted.
7. Astha Narang
Popular for her usage of modern shimmer and sparkle, Aastha Narang is known for infusing the silma and sitara work in a contemporary manner.
8. Sunaina Khera
Designer Sunaina Khera effortlessly translates the Victorian ball-gown styled voluminous silhouettes into tone-on-tone, risque cut lehengas and other traditional ensembles.
9. Paulmi And Harsh
Influenced by the botanicals, Paulmi And Harsh’s aesthetic effortlessly marries mix media of intricate prints and other dainty embroideries.
10. Sawan Gandhi
From Chikankari to zari, Sawan Gandhi’s collection offers an array of options to the new age brides.
11. Simar Dugal
Heavy on the gota patti and other applique techniques – Simar Dugal’s ethnic wear collections are a treat for those who love colours and patterns.
Reinventing the crush silhouette, one regal lehenga at a time. Fabric is the hero element of the Itrh collections and if unique textiles is what you’re looking for, this is the brand for you.
13. Shyam Narayan Prasad
Shyam Narayan Prasad’s vibrant colour palette with minimal embroidery is designed for the fuss-free bride who likes to dance the night away without being weighed down.
14. Mahima Mahajan
Etched with feathers and encrusted with stones, Mahima Mahajan’s lines are a match made in heaven for cocktail nights and receptions.