India has been influenced by Westernised trends for very long, especially in the beauty world. But there’s just something about words like ‘Multani mitti’ that get our good mood juice flowing. There’s so much to love in our local communities, and with homegrown brands increasingly taking the plunge into skincare and makeup, there are so many organic beauty options we have right here at home that is worth looking up.
Moreover, these brands have been formulated keeping our native ingredients at the forefront, it’s obvious that they’re better suited for Indian skin, skin tone and features. There’s been an influx of brands entering the beauty space in the last decade, and to simplify things for you, here’s our list of the top 10 homegrown, organic beauty brands that you need to have on your list of products to try out.
1. SoulTree
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There’s a lot more to love about this brand than its packaging. Ethically sourced ingredients make their way into SoulTree’s bestsellers and their whole catalogue. Offering a range of organic body care, makeup, skincare, and hair care products, SoulTree imbibes Ayurveda practises and learnings of Ayurveda into their products. If you ask us, we recommend to try SoulTree’s BB cream.
2. Forest Essentials
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Tried and loved by many, most of Forest Essentials’ products (specifically their creams, serums, and scrubs) are developed with Ayurvedic roots. Their organic, and all-natural ingredient module sells consumers an experience and not just a product. Apart from their skin-loving formulations, the Teenage Night & Day creams give the skin a much-needed pick-me-up.
3. Tribe Concepts
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Sourcing material from the forests of India, this brand has proliferated SKUs in the domain of skincare, haircare, body, and bath. The products are organic, locally sourced, vegan, and propagators of zero waste. If it’s a new brand for you to try, you can opt for their collagen-boosting mask that leaves the skin soft, supple, and rejuvenated.
4. Bombay Hemp Company (BOHECO Life)
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Propagators of a sustainable supply chain, BOHECO Life has a range of skin and body-related organic products. Using the skin-loving properties of cannabis in their skin and body ranges, the brand has received rave reviews, especially for its CBD-infused oil as people are now keener to try the ingredient for beauty benefits.
5. Kama Ayurveda
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One of the first brands to enter the mainstream marketplace with Ayurveda as their fortè, Kama Ayurveda adopts a target-oriented approach for all their products providing solutions for various skin concerns. From hair care to skin, body, and natural body scents, the brand has garnered a cult following now.
6. Ilana
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Organic ingredients, sustainable packaging and modules, Ilana offers products that fit are fit for the Indian skin type and their venture into hybrid makeup products is commendable. ELLE’s ‘must tries’ include their beet tint and celestial pop highlighters.
7. Pahadi Local
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Recipes and ingredients sourced from the Himalayas, this organic beauty brand stands true to our Indian roots. From ethically-sourced ingredients to sustainable packaging, these organic products are high on efficacy. Their Kishtwar Saffron Mountain Mist is a clear one-way ticket to hydration for the parched, dehydrated skin.
8. Neemli Naturals
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With a plethora of vegan skincare products that enhance texture, radiance and glow, Neemli naturals has added another viral-worthy product to its hydration line-up. Enriched with anti-inflammatory witch hazel and soothing Aloe Vera extract, Neemli Naturals Hyaluronic & Vitamin C serum works on oily as well dry skin, and helps you combat pollution and retain moisture, giving your skin a dewy and smooth finish. With a perfect blend of efficacious ingredients and targeting almost every skin concern, this serum also works perfectly as a velvety makeup primer, smoothening and visibly brightening your skin!
9. RAS Luxury Oils
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Focused on delivering the goodness of nature in every product, Ras Luxury Oils is an organic brand which means ‘essence’ in Sanskrit. Though ‘oils’ is a part of their name, their product catalogue consists of more than that. Their 24K gold radiance beauty-boosting face elixir is one of the brand’s bestsellers and their lip tints are picking up the popularity too!
10. Sadhev
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With an aim to give back to the planet, Sadhev’s sustainable initiatives are a big part of the brand’s ethos. For every product bought, a tree is planted by them on behalf of their customer. Not to mention, their products, primarily the bath and body range, have a fragrance that’s reminiscent of Indian heritage.
