Earlier this year, the ultimate authority on colour announced Ultra Violet as the Colour of the Year for 2018. In the words of Pantone, “..a dramatically provocative and thoughtful shade of purple, ultra violet suggests the mysteries of the cosmos mysteries of the cosmos and the intrigue of what lies ahead, and the discoveries beyond where we are now.”
In the realm of possibilities, who thought a purple-on-purple tracksuit could look sexy? Though when it comes to Rihanna, the hue’s most dedicated proponent, a jute sack could be mistaken for haute couture. From Rihanna’s Purple Haze tracksuit to Suki Waterhouse dazzling in an ultra violet Ellery number, we’ve had some major breakthroughs with the colour. LorealxBalmain, one of the most sought-after collaborations in the world of beauty, also hit a home run with their Freedom lip colour, late last year.
An amalgamation of the fierce energy of red and the calming characteristics of blue, the pigment has, in fact, played an important role outside of fashion too. Through years of politics, purple has even been a representative shade for parties that are coalitions of liberals and democrats. Given that the latter is represented by red, and the primary by blue, the colour has stood to blur the lines between the two. Not only has it had some glorious moments in governments of the Netherlands and Belgium, it has also played a vital role in the United Sates election affairs where the ratio of voters is equal for both parties.
With such a robust history, Pantone’s choice has us gearing up for some ultra violet retail therapy this year.
Just the right kind of violet dazzle you need.
Pair it with a plain black dress or a chic pant-suit, it's all up the ultra violet alley.
Gucci in ultra violet- music to our ears!
If you prefer an ethnic game, this number is just for you.
Who wouldn't love a classic Ferragamo in the colour of the year?
Lord, let Santa come early this year.
Nothing that comes close to the minimalist sparkle of this delicate, encrusted necklace.
If you're one for fusion, this crop top is a must-have.
This sleeveless jacket is a winner for all your night-outs this year.
