“There are far better things ahead than any we leave behind”, these magical words perfectly summarize how brands and consumers look at a new year. As a fresh new year enters our lives, many of us will be itching to reinvent our choices when it comes to food, and this will lead to a whole new array of trends taking over in 2023.
From an evolving trends perspective, Conscious Food has always been a brand that has consistently catered to the consumer’s ever-changing mindset and ever-curious taste buds. As an eco-friendly organic brand, Conscious Food has been a step ahead in anticipating customer needs and addressing them head-on.
Looking at the year ahead, here are a few trends that could define food consumption patterns in 2023:
It’s a bird, it’s a plane… It’s Super Food!
Just like going vegan has become a way of life for many, superfoods too will become a staple ingredient in all kinds of diets. Superfoods are world-renowned as some of the most beneficial foods for our body and come 2023, they will become must-have items in meals. Conscious Food already offers quinoa, chia seeds, flax seeds and many other superfood options in its wide array of organic products.
Keep it Functional
In 2023, functional foods like adaptogens and probiotics will become a norm rather than a niche. Functional foods help in enhancing our day-to-day bodily function on a physical and mental level, and in this fast past world, they will find an increasing number of takers. A variety of offerings at Conscious Food like Desi Ghee, Apple Cider Vinegar and Virgin Coconut Oil boast of probiotic fibers and adaptogens that assist the body in actively responding to stress, anxiety as well as fatigue.
Ancient Wonders
2023 will see salads and soups make ancient grains like jowar, bajra and ragi a pivotal part of their recipe. Ancient food grains are rich in nutritional value, low on carbs and mostly gluten free. These vintage gems can aid our body in more ways than one. At Conscious Food, ancient grains have always been part of the standard catalog, with a variety of wholesome choices in the space. Consumers can take a look at options like Amarnath (Rajgira) Atta, Bajra Atta and Ragi Atta to be part of the ancient revolution.
The Spice Factor
Many eclectic spice blends will also find their way into instant mix compositions circa 2023. Spices bring a distinct and zesty flavor to mixes that make them even more appealing. Spices like turmeric and cumin, as well as more exotic options like achiote and sumac, are likely to become crowd favorites in the New Year. Conscious Food offers a scrumptious variety of spice blends that includes Hing, Red Chilli, Coriander Powder, Cumin Powder and High Curcumin Turmeric powder for consumers all throughout the year.
Easy Pre-asy
Pre-packaged items will find their way into numerous homes in 2023. Such blends are the go-to if one is looking for ease of use and efficiency. May it be pre-measured dry ingredients, pre-made sauces and dressings, or pre-cooked proteins like beans, lentils, and chickpeas, pre-packaged blends are all set to be sure shot hits amongst consumers. Currygram, Conscious Food’s exclusive pre-packaged food label, offers an exciting assortment of pre-packaged blends for consumers to gorge on. From mouthwatering Makhani Gravy, lip smacking Udupi Sambar, blissful Bhuna Masala to the flavorful Fish Masala, Currygram has whipped up many delectable pre-packaged treats to enjoy with ease.
Sweet without the Sugar
Artificial sweeteners have always been a famous choice for consumers, but next year may see plant based alternatives take precedence over artificial sweeteners. The noticeable growth in health conscious customers will lead the charge in bringing plant based sweeteners to the fore. Jaggery-flavored beverages along with Jaggery-infused spices could be the next big thing in 2023. Raw and unprocessed honey is another product that may find many takers. Available in many variants like jaggery cubes and Himalayan honey, plant based sweeteners are a big hit amongst Conscious Food’s consumers.
The A2 Choice
A2 Ghee is already climbing the popularity charts due to having less saturated fat. While not having any A1 Casein protein that has been known to cause digestive issues, A2 ghee has the A2 Casein protein that is known to relieve stomach issues. A2 ghee is a much healthier substitute to butter too. All these factors will usher a rapid rise in the adoption of A2 ghee in more households. Conscious Food provides consumers with the choice of A2 Gir cow ghee and A2 Desi cow ghee, both equally delightful in taste and nourishing in health.
While some fads tend to come and go, the aforementioned trends may become regular fixtures in many lives, as more people seek to live a healthier, cleaner and greener lifestyle. With a sprawling line up of organic products that focus on holistic wellbeing as well as sustainability, Conscious Food is up and ready to welcome 2023 in all its grand glory.
About Conscious Food:
Founded in 1990, Conscious Food was created with the aim to deliver the highest quality, organic and food in India. From sourcing organic food from a single farmer, to building a community of agriculturists nation-wide, the brand has become a pioneer in the Indian organic food industry that now offers hundreds of certified, organic and natural food products internationally that cover an entire kitchen pantry, from cold-pressed oils, iron-pounded spices, and chakki-ground flours to immunity-boosting products.
