As a self-confessed non-conformist, Siddartha Tytler is known to reinvent with exquisite surface ornamentation, unique motifs and applique work to showcase an eclectic mix of moods. He has a penchant for bling and drama. Here Tytler talks about how he blends distinct design visuals that throw caution to the wind while staying true to elevated elegance and sophistication.
ELLE: Where do you draw your creative inspiration from?
Siddartha Tytler (ST): My creative inspiration is derived from my surroundings. I find beauty in dark places. For example, in the past I’ve drawn inspiration from the suicide forest of Japan, the love between vampires, and Franz Kafka’s Metamorphosis.
ELLE: How would you describe the Tytler consumer?
ST: The ‘Tytler man’ has always been very experimental. We have men wearing skirts, anarkalis, embroidered dupattas, stylised underwear, playing with layering and volume. The ‘Tytler woman’ is also bold, fashion-forward and loves to experiment with corsetry, structured gowns and LBDs. For Indian wear, she goes for volume, bling and good-quality embroidery.
ELLE: How do you ensure distinct design languages for your couture and the pret collections?
ST: We launch two collections every year and then derive capsules (as per the theme) from them. They are distinct yet resonate with the brand signature. The couture collection comes out in July-August. It sets the mood for the following year. Our prêt line comes around February-March and reflects the key elements of the previous couture collection. We refer to it as ‘athluxury’ where we fuse classic couture techniques into streetwear.
ELLE: How has your definition of ambition and success evolved over the years?
ST: I maintained a low-key, client-centric profile and wasn’t quite active in marketing in the pre-covid times. Post-pandemic, I decided to change my game and went on an overdrive. The results speak for themselves.
ELLE: Tell us about your upcoming collection.
ST: The upcoming collection is called Husn and is inspired by the courtesans of the Mughal era. It’s centred around seduction and beauty. The motifs and embroideries take inspiration from Mughal art and architecture.
ELLE: What trends do you think will dominate the Indian bridal wear market?
ST: Corsetry, embroidery and texture blocking, slit lehengas, saris with dupattas and layering for men are some of the trends to look forward to.
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Also read, DNA Of Indian Fashion: Sabyasachi
