Let’s have a heart-to-heart about one of the most neglected areas of our skincare routines: the under-eye area. It’s time to shift our focus from merely masking dark circles to actually addressing the health and vitality of the skin around our eyes.
Sure, dark circles and puffy eyes are often the first thing we notice when we glance in the mirror after a rough night’s sleep or a particularly stressful day. But there’s more to under-eye care than just banishing those pesky shadows. Aside from the skin around the eyes, there are delicate capillaries prone to leakage and inflammation, which can result in those purplish-blue circles we know all too well.
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This information prompted Christian Breton to start his science-backed skincare brand and also bring it to India, “As the eye area is 5x thinner and 10x more sensitive than the rest of the face, I developed an Eye Priority range with 25 products based on cryotherapy that reduces the main problem of the eye area, inflammation. Our scientifically developed range includes solutions for dark circles, puffiness, blue circles, dryness, inflammation, blue light from computers, and both first and deeper wrinkles.”
Now, let’s talk muscles—no, not the ones you flex at the gym, but the ones around your eyes. Did you know that the skin around your eyes is some of the thinnest on your entire body? That means it’s more susceptible to damage and ageing. Yikes! But don’t worry; we’ve got your back (or should I say, your under eyes?).
That’s the importance of under-eye care. It’s not just about aesthetics; it’s about keeping the skin around your eyes healthy and resilient. Think of it as giving your eyes a daily dose of vitamins and minerals to keep them looking and feeling their best.
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As they enter the Indian market, Christian is hopeful about helping us understand the importance of under-eye care, “We understand that the Indian market is diverse and dynamic, with a wide range of skin types, concerns and lifestyles, and we believe that our expertise in eye contour and targeted skincare solutions can have a significant impact on this market. We already know that our Bestsellers in India will be our Liftox Serum, and the Dark Under Eye Serum which significantly reduces dark circles after just a few weeks of use!”
So, how do we show our under eyes some love? Well, it all starts with a solid skincare routine. And yes, that means incorporating eye products in the right order. But before you even get to that, you need to remember that any skincare will never be one size fits all, “skincare needs to be personalised to each individual’s skin type, concerns and preferences. Our brand recognises the importance of personalisation and offers a varied range of products to meet different skin needs” Christian emphasises. It’s not just about your skin type though, your skincare/eye care also needs to be tailored according to your lifestyle and nutritional needs/habits. It definitely is a deeper science.
Now, onto the correct order of applying eye products in your skincare routine. Answering the eternal question – does eye cream go on before moisturiser or after?
Cleanser -> Toner -> Under eye serum -> Serum for the face (try and avoid the under eye area) -> Eye cream (massage it while you apply it and allow it to soak in) -> Moisturiser + SPF (In the AM).
