After years of exploring and experimenting with beauty products, I’ve realized that makeup is truly an extension of one’s personality. This revelation has been my key to understanding the beauty industry. Millennials were obsessed with blue eyeshadow and concealer lips (the days of the butt-hole lips, can’t even) but it’s time for Gen Z to shine. Gen Z, however, has taken this concept to new heights, causing significant shifts in the beauty industry. This generation is all about expressing themselves through their unique and often fun beauty choices. Here are five makeup trends that Gen Z is totally obsessed with right now
1. Gradient Lips
K-beauty has been trending for quite some time now and Gen Z is particularly enamoured with its fresh and youthful aesthetic.The gradient lip trend has been all over social media, it involves creating a soft fade from a darker shade at the center of the lips to a lighter one at the edges, mimicking the natural colour transition of just-bitten lips. This technique not only adds dimension but also makes lips appear fuller. It’s achieved using lip tints, stains, or even layering lipsticks. The result is a subtle, ombré effect that’s both stylish and understated, perfect for everyday wear or complementing minimalistic makeup looks.
2. Dumpling Skin
Dumpling skin, inspired by the plump, dewy texture of dumplings, focuses on achieving super hydrated, radiant skin. This trend emphasizes skincare over makeup, aiming for a luminous, healthy complexion that glows from within. Key steps include layering hydrating products like essences, serums, and moisturizers, and using highlighters or glow primers for added sheen. The goal is a bouncy, youthful appearance that reflects light beautifully, making skin look smooth and well-nourished. Popularized by beauty creators this trend aligns with the broader shift towards natural, skin-first beauty routines.
3. Graphic Eyeliners
Graphic eyeliners are for the bold and the brave, and Gen Z is all about pushing the boundaries of traditional makeup. This trend is all about creativity and making a statement with your eye makeup. From sharp, geometric shapes to intricate designs, graphic eyeliners allow for endless experimentation. You can go for a double wing, floating eyeliner, or even abstract shapes that extend beyond the traditional lash line. The key is to use a highly pigmented eyeliner that stays put. Colours are also a big part of this trend. While black is classic and always chic, don’t shy away from using bright blues, neon greens, or even white, there are no rules. It’s all about expressing your individuality and having fun with your makeup.
4. Bold Blush
Blush has made a major comeback, and Gen Z is applying it in ways that were once considered unconventional. The new blush trend is all about going big and bold. Rather than just dusting a bit of colour on the apples of the cheeks, this trend sees blush being applied across the cheeks, temples, and even the nose. This technique, often referred to as “draping,” creates a cohesive and lifted look. It’s perfect for adding a flush of colour that looks both fresh and playful. Cream and liquid blushes are particularly popular as they blend seamlessly into the skin, providing a natural finish. Shades like peach, coral, and rosy pinks are favourites, but don’t be afraid to experiment with more vibrant shades.
5. Faux Freckles
Faux freckles have long been admired for the natural and youthful look they bring, and now, thanks to Gen Z, faux freckles have become a makeup must-try. This trend adds a touch of whimsy and playfulness to your look. Creating faux freckles is simple and can be done with products you likely already have. A brow pencil or a freckle pen works best. Lightly dot the product across your nose and cheeks where the sun would naturally hit. The key is to make them look as natural as possible, so vary the size and placement of the dots. It’s a fun way to add a bit of character to your makeup without committing to a permanent change.
It’s time to grab your makeup bag and start experimenting – who knows, you might just discover your new favourite look.
