We are all aware of the need to bring about a change in the way we live our lives concerning the environment. Although we live in a world where fast fashion dominates the industry, and it’s quite tempting, we, as the young gen owe it to the future to be mindful of our choices. That is where Upcycleluxe, India’s first carbon-neutral marketplace for sustainable fashion and living, comes in. The e-commerce platform fits in luxury with responsibility, proving that fashion and sustainability can coexist. As a Gen-Z, I appreciate solutions that are less about sacrifice and more about bringing a lifestyle change.
Recognised by programs like UN Women’s Industry Disruptor, Upcycleluxe stands as a powerful example of how being conscious of your consumption can shape a better future.
The fashion industry is the second largest polluter in the environment, which creates an urgency to bring accessible, sustainable alternatives to fast fashion. Upcycleluxe is a platform championing this cause by showcasing Indian brands committed to eco-friendly practices. With a focus on zero waste, plastic-free production, and fair trade, it stands out as a beacon of conscious consumerism.
What’s particularly impressive is the huge range of handcrafted, chemical-free, and ethically sourced products it offers. Personally, I’ve noticed that investing in handmade, often pricier items makes me more mindful of their care and longevity. This sense of responsibility is precisely what Upcycleluxe aims to inspire—whether through clothing, skincare, home décor, or wellness essentials.
This is exactly the kind of feeling Upcycleluxe wants to bring to the table from clothing and skincare to home décor and wellness essentials. Every item is designed to align with a mindful, sustainable lifestyle. Ahead, we list down some brands that define this sustainable marketplace.
Beyond the Hype: 4 Genuine Sustainable Brands in India
Neora by Nehal Chopra
Coming in hot with vibrancy, Jaipur-based label Neora by Nehal Chopra is here to shake up your wardrobe with its bold take on colour blocking. Think statement pieces that scream creativity, individuality, and a touch of unapologetic sass. Made with premium fabrics, these timeless designs go from day to night without breaking a sweat—and they do it all while serving luxury on a platter.
Their latest drop, Loop, takes things up a notch with handmade braids crafted from five years’ worth of fabric waste. Yes, they’re turning trash into treasure and making it look ridiculously cool. Who said sustainable fashion can’t have a bold streak?
Bageeya
Inspired by the concept of a serene garden, Bageeya perfectly blends sustainability with wellness through a healing fabric. Something that reminds us that our roots have answers to everything, the ancient Ayurvedic practice of Ayur Vastra brings a sense of trust towards the brand. The team uses various handwoven fabrics, naturally dyed with temple flower waste to create garments that are both fashionable and therapeutic.
The brand composts leftover materials and saves up to 10 kilograms of waste daily. What’s even more amazing is they are empowering women by collaborating with female artisans. It’s conscious consumption at its best.
Roar for Good
Whenever I think of sustainability, I can’t help but associate it with luxury because of the care and craftsmanship that goes into it. Roar for Good nails this vibe, curating high-end and environmentally conscious collections. It can be your go-to brand to grab some eye-catching, lightweight shoes or the comfiest t-shirt made with organic cotton with natural harm-free dyes. Materials, like repurposed PET bottles, are used to make impressive shoes and t-shirts that exude comfort and mindfulness. They have the best range of innerwear made of fabrics like bamboo, hemp or linen that scream a luxurious feel.
With an in-house design studio ensuring impeccable quality, Roar for Good goes beyond fashion. The environmentalist in me liked the little touches like embedding seed tags in their products and planting a tree for purchases over ₹2,000, complete with QR tracking. Certified by PETA and GOTS, the brand is a statement of mindful luxury, offering fashion that gives back to the planet.
East14
If you think sustainable fashion is boring and repetitive, East14, a brand by Parsons graduate Valerie Namita, is here to change your perspective. After working with global fashion houses like Oscar De La Renta and Payal Khandwala, Valerie returned to India in 2020 to explore local craftsmanship, which led to her launching a label that merges edgy design with thoughtful inclusivity. East14 brings signature Raffia embroideries that are to die for.
Its S/S24 collection, Saikou, brings hand-painted patterns like the Gaia print to life, blending fragmented textures with striking Raffia embroideries. Loved by celebrities, the collection showcases how mindful techniques can create fresh, modern, and undeniably chic designs.
We have come a long way towards environmental sustainability and knowing how important it is to be consciously aware of it, Upcycleluxe is at the forefront of this sustainable revolution. Hosting brands that admire ethical practices, this platform is reshaping consumer perceptions. This paradigm shift towards sustainable choices is not only a trend but a necessity. By supporting these brands, we can collectively contribute to a greener future.
