Feels like yesterday when Kristen Bell’s ‘Hey, Upper East Siders’ became my favourite thing on television and for all the right reasons. Calling it ahead of its time, that too in an era where Instagram did not exist, is an understatement. From Blair’s old-money, archival designer outfits to Serena’s maximalist cocktail party dresses, the duo never failed to impress us with their fashion inspo. The show was part early 2000s and part early 2010s, and the beauty inspo? Spot on! Even 18 years later, some beauty moments still deserve a spot on my mood board… the rest, maybe, can stay in 2009.
Here’s Everything I’m Incorporating In 2025:
You know that one piece of jewellery that transcends trends and gets passed down in the family? Elegant, and classic? The priced possession kind. These are exactly that. Nearly two decades on, they still deserve a spot on my vanity, having aged like fine wine and now, perfectly Instagram and Pinterest-approved, too.
Glossy Lips
An 'It' girl once said, “Lipstick lasts longer, but lip gloss is more fun.” Not just any It girl—the original one, paving the way for all maximalist, party-ready baddies. Matte lips had their reign, but it’s time for Serena-style gloss to make a comeback. I’m obsessed with mine, and thanks to modern formulas, the shine lasts just as long as the fun.
Soft Girl Grunge
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It looked cool when we saw it on Serena and Georgina, and looks even cooler now that Emma Chamberlain does it. The style strikes the perfect balance of demure and mysterious, enhancing your features while giving off major fall/winter vibes. I’m calling it the ultimate Delhi winter slay. Imagine walking around Khan Market with those grunge eyes.
Slicked-Back Buns
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We’ve all seen them on our favourite models but Lily Van Der Woodsen did it first. The affluent socialite had a signature slicked-back bun which enhanced her persona even better with her famous Birkin. Call it 'clean girl' or 'rich girl'. Deep down, we all know the power that a nice, tidy bun holds.
Men's Grooming À La Chuck Bass
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I know we’ve all dug the tortured artist look on men and labelled them as green flags with broken hearts but nothing will ever come close to a well-groomed man tucked in a custom designer suit who will fly all the way to Paris just to get you your favourite macaroons. That's actually what a girl is looking for. We don’t want tortured artists with a nicotine addiction anymore.
Luxe Nightwear And Satin Bedsheets
Maybe in 2007, holistic beauty was just emerging but now it's booming. Let's appreciate Queen B not just for her wit but also for how she's the face of wellness. Acai bowls, satin bed covers, and luxe nightwear; we called her extra back then but now every girl wants this. We're all chasing who she was now that it's an accepted lifestyle.
They're So 2009, I Don't Want Them
Gossip Girl gave us iconic style moments, but let’s be honest—some looks belong firmly in 2009. In this fashion economy? They don’t stand a chance. Grandma’s shelves are probably the safest place for them, anyway.
Headbands
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Yes, Queen B made us romanticise the hell out of headbands back in the day and every little girl followed along. But we’ve clearly moved on and don't want to see them back; we’re happy with our claw clips, thank you very much.
Messy Ponytails
Messy ponytails ruled once upon a time, now they’re just...messy. In an era where ‘I-woke-up-like-this’ is a full-fledged makeup look, messy ponytails just won't make the cut.
Blair’s Lip Shade
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I’ve adored Queen B for years, from her outfits to her CHANEL compact, she really did look like a princess but that lip shade needs to stay frozen in 2009. That shade of pink had its time but sadly it doesn't stand a chance anymore.
Boring Eyeshadow Looks
As bougie as the Upper East Siders were, their eyeshadow still lacked personality. Think fun eyeshadow shades, patterns and designs. I enjoyed Jenny’s goth era only because it had depth to it. We could've used some scandal in the eye makeup department, too.
18 years in, and this show hasn’t lost an ounce of its iconicism. This was my beauty guide: dos, don’ts, and all the inspo in between.
Until next time,
XOXO
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