It was a quiet evening when I first opened The Rich Cream from Augustinus Bader. The elegant bottle felt like an indulgence in itself, almost whispering promises of flawless skin with each pump. As I worked the cream into my face, the first thing I noticed was the texture—so luxuriously rich, yet somehow, it absorbed instantly, leaving no trace of grease. This wasn’t just another cream; it felt like science meeting skincare in the most delicate dance. Fast forward a few weeks, and my skin was brighter, smoother—more resilient, even. So when I heard that Augustinus Bader would be available in India at Tira Beauty, I knew we were in for something revolutionary.
But what makes Augustinus Bader more than just a luxury label? It’s not the sleek packaging or the cult following—it’s the science. Founded by Professor Augustinus Bader, a pioneering biomedical scientist, the brand is steeped in over 30 years of regenerative medicine research. And it shows. Bader’s patented TFC8® technology, which powers each product, is nothing short of a game-changer.
A New Frontier for Skincare in India
Professor Bader’s excitement about launching in India is palpable. “India is a dynamic market with a deep appreciation for advanced skin and hair care solutions,” he shares. “The TFC8® technology in our products adapts seamlessly to various climates and skin types by enhancing cellular renewal.” It’s this adaptability that Bader believes will resonate with Indian consumers, whose skincare needs shift between the extremes of tropical humidity and dry winters. Whether it’s the lightweight The Cream for hotter climates or The Rich Cream for colder seasons, each product is designed to work in harmony with the skin’s natural ability to heal and regenerate.
But what truly sets Augustinus Bader apart is how its formulations transcend typical demographic boundaries. According to Bader, “Our TFC8® technology allows the products to work independently from gender, ethnicity, or age differences, adjusting to individual skin needs.” In other words, this isn’t skincare for a select few—it’s for everyone.
Innovation Rooted in Tradition
Charles Rosier, CEO of Augustinus Bader, echoes this sentiment of innovation: “We’re bringing something truly disruptive to the Indian market, blending tradition with cutting-edge science.” His enthusiasm stems from the brand’s global success and the unique way it has connected with consumers across the world. “We were voted the greatest skincare brand of all time by WWD in 2021, just three years into our journey. To achieve that again in 2024 shows the power of our science.”
For Rosier, the brand’s strength lies in its transparency. “We’ve built the identity of Augustinus Bader not through traditional beauty marketing, but by allowing the science to speak for itself. This is skincare that offers flexible routines, tailored to what your skin needs at any given moment.”
Science as a Lifestyle
What’s particularly compelling is the holistic approach that both Bader and Rosier advocate for. Bader highlights the connection between skincare and overall well-being, emphasizing that “Skincare cannot stop at the face. Our skin’s appearance reflects our lifestyle, from emotional health to the air we breathe.” Rosier, on the other hand, notes how transformative their products have been for people with severe skin conditions like acne or eczema. “When we hear that our products have helped people feel more confident in their daily lives, that’s the most rewarding feedback we can get.”
If there’s one product you need to try, Bader suggests The Cream for everyday use and The Rich Cream for nighttime or post-sun rituals. Personally, I couldn’t agree more—those two formulas are now permanent fixtures on my vanity.
As Augustinus Bader begins its journey in India, one thing is certain: we’re witnessing the future of skincare—one that’s as luxurious as it is scientific, as innovative as it is timeless. Whether it’s their ground-breaking research or the transformative results, this is skincare you don’t just wear; it’s skincare you live.
Augustinus Bader is now available exclusively on Tira Beauty
