Confidence boosting, skin enhancing, complexion perfecting – all phrases we often find ourselves writing as beauty journalists. But with International Women’s Day coming up on 8th March, we’re loving the fact that we can add another one to the list: life-changing.
Because although we love our Huda Beauty highlighter, and we’ll happily spend most of a month’s pay cheque on Bobbi Brown foundation, sometimes it’s easy to embrace the fun side of beauty, and forget the important impact these brands can, and are, having on women all over the world.
Read on for the three game-changing beauty brands supporting and empowering women on a global scale. Because lipstick can be so much more than just make-up.
1. The Body Shop
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Although The Body Shop are already well in our good books for their cruelty-free and vegan formulas, the iconic high street brand are sharing the love with their female employees.
With 95% of their products containing ingredients sourced through their Community Trade programme, The Body Shop is supporting female communities all over the world, helping them to find financial independence and empowerment.
Providing 528 women of The Tungteiya Women’s Shea Butter Associate in Ghana with a fair wage and a premium fund, The Body Shop’s trade of shea butter is just one example of the positive impact the brand is having on a global scale.
And it’s not just women feeling the benefits of this work. The money earnt from the production of shea butter is used to invest in local projects that provide safe water, schools and medical centres, actively affecting 46,000 people.
2. Younique
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Dubbed the beauty brand that is #somuchmorethanmakeup, Younique is the make-up line with a social mission to help empower women, whilst raising money for sexual abuse survivors and funding sexual abuse prevention.
Think Avon meets E.L.F. Cosmetics with a seriously good cause.
Started as a sister brand to the original Younique Foundation, the make-up franchise allows women (or as they call them, Presenters) to be self-employed with flexible hours dictated by their lives and schedules, and also learn invaluable entrepreneurial skills. Oh, and test a few lipsticks along the way as well.
So much more than just self-employment, Younique provides a global network of friendship, support and financial freedom for almost a million women in 12 different countries.
3. Elemis
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Ahead of this year’s International Women’s Day, Elemis have joined forces with Women For Women International, an organisation working to change the lives of women affected by war and conflict.
Getting involved with the organisation’s Message For My Sister initiative, from the 6th to the 8th March Elemis have promised to donate £1 to charity every time you share a #messageformysister and tag Elemis on social media.
Additionally, for a third year in a row, the skincare brand’s legendary Pro-Collagen Marine Cream has been reimagined with limited edition underwater-inspired packaging, with £35,000 from sales being donated to Women For Women International.
From: ElleUK
