HM has been on a roll this year, starting with its collaboration with Anamika Khanna and now unveiling the A/W 2024 collection featuring Charli XCX.
With the added flair of Brat, the event promised to be a vibrant celebration, bringing together a diverse community of creatives in major fashion capitals. HM is making it easy for customers to join in on the fun through social media sign-ups, ensuring everyone can be part of the action.
This collection reflects a harmonious blend of inspiration, where the classic charm of mid-century aesthetics meets contemporary design. The pieces showcase a sophisticated palette that echoes the warmth of natural materials, creating an inviting atmosphere. Each garment emphasises style and tells a story, inviting wearers to explore the rich tapestry of influences that shape modern fashion. The thoughtful silhouettes and intricate details ensure that every item is both a statement piece and a versatile addition to any wardrobe.
The collection holds a bold mix of styles that celebrate both structure and fluidity. Boxy jackets from the ’60s pair effortlessly with playful micro skirts, while knee-length check coats enhance the silhouette with confident femininity, especially when worn with high-waisted mini shorts. Blazers, available in both double and single-breasted options, can be paired with precisely tailored skirts or elegant pleated trousers, showcasing a modern twist on classic tailoring.
The inclusion of form-fitting dresses and innovative deconstructed houndstooth suits, where jackets transform into bustier tops, adds an unexpected edge. Vintage-inspired opulence is captured through intricate beading, crystals, and studs that adorn knitwear, leather dresses, and heirloom-style mesh pieces, evoking a sense of heritage and emotional depth. Sheer, voluminous dresses and blouses introduce drama and movement, while luxurious leather and suede pieces offer a contemporary take on timeless designs, with premium materials providing a second-skin feel. The elevated quality of the suede redefines staples like the biker jacket and boxy ensembles, making them stand out in this season’s collection.
Luxurious faux fur outerwear in leopard jacquard and rich brown tones are also featured, enhancing its tactile richness. Drawing inspiration from the lavishness of vintage furniture, the colour scheme includes an array of deep browns, ranging from inviting caramel to rich mahogany. Complementing this nostalgic aesthetic are hints of burgundy and green, which contribute to the collection’s timeless appeal. This thoughtful combination of hues and textures creates a warm, inviting atmosphere, reminiscent of treasured vintage spaces.
For men, the collection captures a blend of classic tailoring and luxurious detail. Suits in rich oxblood and cool steel shades can be accentuated with standout items like a mid-length leather trench or a glimmering lurex tweed jacket. The designs merge utility with a unique flair, allowing for personal expression. Layering pieces such as overshirts, tanks, blouson jackets, and knits offer versatility and a modern aesthetic. Overall, the collection strikes a balance between innovative style and practicality, providing garments that transition effortlessly from day to evening.
