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Despite being the celebrity with the most followed account on Instagram, Selena Gomez is not the most influential celebrity on social media. In news that surprised no one, it's Queen B and leader of the free world, Beyoncé, who wears that crown with pride.
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The obvious declaration was the result of a study by D’Marie Analytics, done to determine which celebrity has more reach and ability to influence followers. One post from Beyoncé is worth $1 million, making her the only influencer to cross the million dollar line. On the other hand, Selena Gomez is worth $775,000 across Facebook, Twitter and Instagram.
The company takes into account 50+ metrics, while calculating a person’s social media worth, including follower count, post reach, post engagement and post click-through rate.
According to the data, it’s Beyonce’s pregnancy shoot that tipped the scales in her favour.
The post, with about 10 million likes, is now the most-liked post on Instagram, a title previously held by Selena Gomez’s post with about 6 million likes.