There was a time, circa 2017, when walking into a party in LA, Dubai, or Bandra felt like bumping into clones of the same face. Think razor-sharp cheekbones, plush lips that defied gravity, and under-eyes smoother than a newborn’s. We’d all scroll past perfectly filled, impossibly symmetrical faces on Instagram and wonder— is that a filter or a filler?
Fast-forward to now, when the game is changing. Quietly, but unmistakably.
Celebrities, influencers, and regular people like you and me are dissolving their cosmetic fillers. Yes, you heard that right—DISSOLVING. It doesn't matter that you spent a small fortune on the procedure. It’s the beauty world’s version of the undo button. Olivia Culpo did it before her wedding. Ariana Grande stated that she has been giving fillers and Botox a good, long break. Even reality TV royalty like Courteney Cox and Lisa Rinna have said goodbye to their fillers in favour of a more recognisable face.
So, What Gives?
Let’s start with the obvious: we’re tired. Tired of the homogenised, overfilled aesthetic that once dominated beauty standards. The “Instagram Face”—with its inflated proportions and poreless perfection—feels increasingly out of sync with where we are culturally. Today, the most aspirational look isn’t the one that screams “hyper-perfect” or “done.” It’s the one that looks real and beautifully flawed.
And that’s not to say we’re fully in our “no-makeup makeup” era either. This isn’t about swinging to the other extreme. It’s about recalibrating what we find beautiful. Soft under-eyes. Lips that move. Cheekbones that don’t look like they were sculpted with industrial tools.
What This Means For Us
The beauty industry is taking notes too. Skin care is now sexy again. Skin barrier repair, lymphatic drainage massages, LED facials—you name it, we’re obsessed. Instead of artificially plumping features, we’re investing in treatments that restore, regenerate, and respect the architecture we were born with.
Even from a fashion lens, the change is palpable. We’re leaning into “old money” beauty, coastal minimalism, and the kind of effortless elegance that doesn’t rely on extreme interventions. There’s a certain grace to ageing now, to evolving. Think of it as the difference between wearing a loud logo versus a quietly tailored blazer—you get the idea.
It also helps that more and more public figures are being radically honest about their decisions to reverse cosmetic tweaks. It’s refreshing, almost rebellious in its transparency. And maybe that’s what makes this trend so powerful. It’s not just about looking natural—it’s about reclaiming agency over our own faces.
So, are fillers officially out? Not quite. But we’re definitely in an era of editing, refining, and yes, dissolving. Call it the “conscious uncoupling” of aesthetic procedures.
And maybe, just maybe, the next wave of beauty won’t be about adding more—but knowing when it’s time to take a little bit away.