Over the past decade, K-Beauty has revolutionised skincare worldwide, driven by the global rise of K-dramas and K-pop. With its innovative formulas, advanced ingredients, and focus on glowing, healthy, hydrated skin, this movement has set new standards in beauty and self-care. For those keeping up with K-beauty trends, Jiwoo is undeniably one of the most… Continue reading ELLE Exclusive: From Seoul To Mumbai, Jiwoo Talks Skincare Secrets And Neaf Neaf Launch