The festive season has taken a glamorous turn with the launch of the highly anticipated Anaita x Anaar collection, a collaboration between renowned fashion stylist Anaita Shroff Adajania and the luxe footwear brand Anaar. This partnership promises to elevate your style quotient and redefine footwear fashion, making it a must-have for upcoming celebrations.
At the heart of this collaboration is a celebration of boldness and unapologetic self-expression. Anaita Shroff Adajania, known for her transformative influence on Indian fashion, brings her signature flair to Anaar's exquisite craftsmanship. "Working with Anaar was so exciting because we are both about living life in full colour," Adajania shares, emphasising that this collection is designed for those who dare to stand out. The collection embodies the spirit of maximalism, featuring oversized diamantes, astral-inspired embroidery, and playful sophistication that invites wearers to make a statement.
The collaboration collection is divided into six different sub-collections based on different themes. Among the six themed collections, Anaita's favourite is the ‘Starlit Collection’, which she describes as telling a story of wonder and joy. The deep navy canvas adorned with shimmering stars, silver and gold beads, and delicate pearls encapsulates her belief that "we are all our own brightest stars." The Starlit theme showcases glamorous options, including Glitterati platforms and Moonwalk sneakers. Each piece encourages wearers to embrace their individuality and step into something transformative. The Anaita x Anaar collection is not just about shoes; it’s a movement that celebrates diverse expressions of style.
Each theme offers unique designs tailored for different occasions. ‘The Shine On’ theme features vibrant pieces like the Starry Nights wedge sneakers and Eye Candy wedge sandals, perfect for those who love to shine. The Item Girl theme exudes confidence with styles such as the Britney boots and IT Girl platform shoes. For the adventurous spirit, ‘Disco Deewani’ offers edgy designs like Sans Serif peep-toe boots. ‘The Boho Bride’ theme pays tribute to bridal elegance with styles like Sajna wedge sneakers, while Maharani Moves celebrates celebrity style with standout pieces like Nine One One wedge sneakers.
Every design reflects Adajania's vision of footwear as an ultimate statement piece — bold, intricate, and unforgettable. Tanushri Biyani, founder of Anaar Footwear, expresses her admiration for Adajania's work, noting how it has transformed homegrown talents into global style icons. “Anaar is all about having 100% fun in the moment,” she states. This collaboration perfectly aligns with Anaar’s ethos of celebrating individuality through fashion. Adajania emphasises that fashion is about balance — deciding whether shoes or clothes take centre stage. Her designs tell unique stories; for instance, she suggests pairing subtle star-adorned sneakers with denim for an effortless look or letting jewelled sandals shine against a simple outfit. The versatility of the collection allows wearers to interpret each piece in their own way while having fun with their style.
The Anaita x Anaar collection is more than just footwear; it’s an invitation to explore new facets of personal style. With its daring aesthetics and unmatched quality, this collection inspires bold fashion statements that resonate with every woman ready to embrace her unique journey. Available now, it encourages everyone to step into a world where they can truly make a statement — because, in this collection, every step counts.