On days when we are running from the gym to a meeting to an evening date with the girlfriends, there’s nothing more we wish for than the absolute minimum wardrobe changes (other than endless mugs of coffee, of course). Now, if you’re thinking that requires sartorial planning days in advance, we’ve got news for you.… Continue reading Take your kicks from day to night with Rise, Puma’s new women’s sneaker
After the 2018 Asian games, TV screens, Instagram feeds, and news portals were flashing one name: Dutee Chand. The sprinter from Odisha had bagged the silver medal for India in the Women’s 100 metres and the 200 metres finals consecutively. “Till now, I haven’t seen anyone as my icon and I motivate myself more.” That comes as no… Continue reading How Olympian Dutee Chand is encouraging more women to take up sports
Cross your legs, speak softly, don’t eat too much—are just a few of the innumerable conventions that women are supposed to stick to. PUMA’s latest campaign, Propah Lady, challenges the stereotypical notions that restrict women and encourages them to throw out the rule book. This inclusive campaign is countering the traditional idea of what makes… Continue reading Be the unapologetically Propah Lady you were meant to be
The first thing you notice about the PUMA Jaab XT Trailblazer is its shape; available in two colourways (black and green) for women, the sneaker’s low boot silhouette is quite lean. An easy complement to everyday outfits, the shoe features slick metallic accents on the sides, a funky outer sole and the logo on the… Continue reading The PUMA Jaab XT packs quite a punch
On Saturday, MAC announced their next collaboration, dropping the news on Instagram that PUMAxMAC is coming in 2018. Fans of both brands will likely be ecstatic, especially as Rihanna’s Fenty x PUMA collaboration has been such a success. Your favourite hues take a big step in a whole new direction! Stay tuned for a kickin’… Continue reading The PUMA x MAC collaboration of your dreams is coming
It seems that with every passing year, designers showcasing at the New York Fashion Week are growing bored of the standard runway shows and are choosing non-conformist ways to present their new collections. Last year saw Kanye West take to the Franklin D. Roosevelt Four Freedoms Park on Roosevelt Island to unveil his Yeezy Season 4 collection while… Continue reading 6 unconventional fashion shows at New York Fashion Week
If you need motivation to stay fit, look no further than actress Disha Patani’s Instagram feed. With abs to inspire and cool hip-hop dance videos to go along, the PUMA brand ambassador knows a thing or two about breaking a sweat in style. Here, she lets us in on her fitness gear and the beauty essentials… Continue reading What’s in Disha Patani’s gym bag?
There’s a shortlist of things that qualifies you to be an adult member of the female species. Managing your own finances? Yes. Being able to feed yourself (pasta made from scratch or Zomato on speed dial, we’re not judging)? Yes. Knowing your bra size and buying bras that actually do what they’re supposed to do?… Continue reading 4 bras that every adult woman needs to own
Horizontal, vertical, bold and block printed: stripes have been popping up in the closets of fashionistas all across town. Whether you choose to flaunt the print as stripe-on-stripe separates or on a slip dress, this season, you will definitely find yourself wearing them. We got 8 real girls to rock the season’s most sought-after pattern… Continue reading The hottest fashion trend of the season is also the most wearable
Fashion and comfort is no longer a binary choice; all hail the rise of the functional fashion movement. Knit sweaters are now pairing up with leather shorts, while your sports bra and polyester tights are now acceptable daywear. We caught up with four real girls on the streets to sneak some tips on how to… Continue reading 4 real girls show you how to rock functional fashion
New York Fashion Week fall-winter 2016 saw Rihanna make her debut as the creative director of Puma. Fenty x Puma has since become a huge talking point, right before her video ‘Work’ took up all the headlines. The collection was a nod to streetwear, one didn’t miss the Ghetto-gothic references, or the Tokyo street… Continue reading Exclusive: Behind-the-scenes of Rihanna’s Fenty x Puma show
Take one look at Jacqueline Fernandez’ Instagram and you’ll be certain she makes the perfect training ambassador for Puma. In this exclusive behind-the-scenes video, capturing the making of Puma’s AW ’15 campaign, catch the actor kickin’ it full power. She reveals her fitness regime (some dancing and cardio is involved), and just what she loves… Continue reading Exclusive: Jacqueline Fernandez for Puma, behind-the-scenes
Workouts are hard. And we’ll gladly skip them sometimes. But when you’ve got pumped up kicks like these, you have one less excuse. Take inspiration from Jacqueline Fernandez, seen here in a pair of Puma Pulse XT trainers that are flexible, breathable and work just as well indoors and outdoors. Bonus? You can attend a… Continue reading Jacqueline Fernandez for Puma Pulse XT
