As a young traveller, I crave aesthetics in every little bit of life but when it comes to travel, it has been a task to find luggage that is not just a boring black trunk, something that looks amazing and does not end up with half of my items still out of the trunk. I like something that has an edge and is comfortable to carry around. So when Samsonite, one of the global leaders in travel luggage and lifestyle accessories finally entered the Indian market with a vibe specifically tailored to the youth we could not keep calm. They just launched their first Samsonite RED store in India at DLF CyberHub, Gurugram, marking a bold new chapter in the brand’s journey within India’s dynamic retail landscape.
Attention Passengers: Proceed Further To The Launch
Encapsulating the excitement of travel, Samsonite RED transformed DLF CyberHub’s central atrium into an immersive “airport experience.” A life-sized, red trunk right at the heart of the event left guests mesmerised by the marvellous architecture. The launch event was a massive celebration of everything the brand represents: travel, style, and functionality. Like pulling out a life-sized trunk? It’s safe to say we can trust their products to deliver just as much as this experience.
As if this wasn’t enough! The event also featured a range of activities that made you feel like you were ready to jet off to your next adventure. Seems like Samsonite is here to amp up the travel industry for us and they are not holding back!
Jai Krishnan, CEO of Samsonite India, expressed the brand’s commitment to creating luggage for the new generation of Indian travellers. “India’s lifestyle market is evolving rapidly,” he shared, “and Samsonite RED is a perfect match for those who prioritise both style and substance.” Safe to say that Samsonite RED gets the Gen-Z vibe.
Raising The Bar Of Stylish, Functional Travel Gear
The Samsonite RED product lineup speaks to me! They recognise that the new generation of travellers and explorers prioritise style and practicality. Each piece—from bold backpacks to stylish totes reflects a commitment to design that speaks to contemporary needs, with features like USB ports for on-the-go charging and anti-theft zippers for added peace of mind (of my mother). Luggage options that give me the freedom to be picky (and are functional too!)? Yes, please!
The colour palette? Modern Minimalist. The materials? Lightweight, so no more lugging around heavy bags through airports. And of course, you can count on each piece being perfect for both the everyday city grind and your next big trip.
So, how is “red-hot” luggage served? With sleek design, innovative features, and an unforgettable launch that leaves us ready to pack our bags and explore!
