Rooted in history and iconic movements, khadi has existed in India since time immemorial. While the rich fabric hasn’t had much luck with fashion, this Indian fashion designer is unabashedly bringing back khadi in the ultimate contemporary manner. Meet Ashish Satyavrat Sahu, founder and designer of Khadiwala Designer, a homegrown fashion label born out of… Continue reading This Indigenous Streetwear Label Is Reviving Khadi To Fit The Gen-Z Aesthetic
There’s no doubt that staying indoors has made things monotonous but it has also given people the opportunity to channelise their creativity into making something new. This is probably why we’ve seen a rise in small businesses. If you’re on the lookout for upgrading your wardrobe with new brands, look no further. From streetwear and… Continue reading 7 Upcoming Homegrown Labels On Our Radar
Young Divej Mehta spent many hours with his grandfather, distributing essentials to the needy and caring for the orphans, the disabled and cancer patients. Blending this sense of purpose with his MBA project gave shape to Inmate in 2018; his upbringing mirrored at the crux of the footwear label. As the name suggests, the label… Continue reading Here’s How This Homegrown Fashion Label Is Empowering Prisoners
Attempting to revive Indian craftsmanship, home decor brand Ikai Asai taps into the country’s rich and cultural diversity. From Gujarat to Northeast India and more, the label’s products are made by different craft clusters. The label’s team has been travelling to Kutch, Meghalaya and Manipur, and engaging with various craft communities. Its first stop in… Continue reading Here’s How Homeware Brand Ikai Asai Is Building A Community Of Indian Artisans And Designers
Farak by label Rias Jaipur highlights the struggles of the farmers, while simultaneously providing them with a solution. Hidden in the title of the collection itself, ‘humein farak padta hai’ is their underlying message behind this project. It’s a line of sweatshirts and joggers made from 100% local cotton, cultivated, hand-knitted and woven by farmers… Continue reading Meet The Label That Is Bridging The Gap Between Farmers And Fashion
Crystazine Embroidery Studio houses a wide range under one roof, from weightless jewellery crafted out of hand-work to embellished accessories and home decor items like monogrammed pillows, and uniquely conceptualised frames. Even though the idea behind the studio is different in itself, it’s the homegrown label’s conscious sustainability practices like up-cycling, recycling and reusing waste… Continue reading Meet The Homegrown Label Giving A Fresh Lease Of Life To Fashion Waste
The homegrown beauty industry may, arguably, be the next revolution in the sub-continent. Who isn’t addicted to au naturale brands, especially when we’ve plenty of time to try most (read all) of the organic concoctions made proudly in India thanks to numerous lockdowns? As beauty is immensely personal and different for different skin types, local… Continue reading 7 Homegrown Beauty Brands That Should Be On Your Shelf This Year
