10 Latest Netflix K-Dramas That Serve Major Fashion Inspiration

Besides being highly popular for creating engaging plots and well thought-out characters, the K-drama industry has also been the at the centre of some major fashion attraction off-late. The Korean style is booming – thanks to the influence of some stellar K-dramas, we have all the endless fashion inspiration we need.  Starting from fantasy and… Continue reading 10 Latest Netflix K-Dramas That Serve Major Fashion Inspiration

After K-Dramas, Meet Your Next Big Obsession: Korean Novels

Now that we love K-Drama, K-Beauty, and K-Pop, let ELLE India introduce you to Korean novels. These novels are defined by their striking ability to defy and mix genre and explore unspoken social themes, by weaving a narrative that captures the reader by speaking to their experiences. This list has at least one book for everyone!… Continue reading After K-Dramas, Meet Your Next Big Obsession: Korean Novels

Go Behind The Scenes With Kim Jisoo On The Set Of Our June 2021 Cover Shoot

Music sensation, fashion trailblazer, global megastar are only a few terms that come to mind while describing the K-pop icon- Kim Jisoo. The BLACKPINK member talks all things music, fashion and life in our June 2021 cover issue; here’s a behind the scenes video from the photoshoot. Read more about our cover star here.  Content… Continue reading Go Behind The Scenes With Kim Jisoo On The Set Of Our June 2021 Cover Shoot

#ELLECoverStar: K-Pop Star And Dior’s Newest Brand Ambassador, Kim Jisoo

To general audiences, BLACKPINK is somewhat of a Hallyu, or “Korean wave,” miracle that is blasting to new heights at unprecedented speeds for the entire Korean entertainment industry. They’re the first female K-pop group to perform at Coachella, and they’ve collaborated with icons like Dua Lipa, Lady Gaga, and Selena Gomez—even the hot-tempered firecracker rapper… Continue reading #ELLECoverStar: K-Pop Star And Dior’s Newest Brand Ambassador, Kim Jisoo

Top 10 K-Dramas to watch to uplift your mood

Crash Landing on You’s explosive international popularity has revived the Hallyu (Korean wave) and has everyone scrambling for what to watch next. We’ve taken upon ourselves, the tough (read delightful) task of watching hours and hours of K-Dramas to shortlist 10 well-made and engaging dramas. So all you have to do now is queue them… Continue reading Top 10 K-Dramas to watch to uplift your mood

This K-Beauty trend will change your skin in 2018

We’ll be the first to admit that when the world became obsessed Korean beauty in 2015, we thought it was a fad. Sure, the products were innovative and the trends on-point, but the beauty industry has a tendency to fall in and out of love with trends at an alarming rate. However, we’re happy to… Continue reading This K-Beauty trend will change your skin in 2018

The Korean girl’s guide to anti-ageing

Forget about French women—nobody, and we mean nobody, looks after their skin quite like Koreans do. Over the past few years, the K-beauty industry has attracted a lot of attention from the western world. This is for two reasons: One, Korean cosmetics are completely independent of American product trends, and two, their skincare regimes are so… Continue reading The Korean girl’s guide to anti-ageing

”Glass Skin” Is the latest Korean beauty trend

K Beauty has built up quite the following over the last few years for its innovative technology (see: cushion products) and adorable packaging. With the increasing interest in the beauty habits of Korean women, we have also learnt that they are all about their rigorous skincare routines to ensure that their skin has that covetable… Continue reading ”Glass Skin” Is the latest Korean beauty trend

This (somewhat creepy) Korean facial is taking over the beauty world

Well, that’s essentially the claim behind Hanacure, a new at-home facial from South Korea that’s so popular, people can barely get their hands on it (us included). The all-in-one treatment addresses multiple signs of ageing—from wrinkles to hyperpigmentation to loss of elasticity—with the hope of paring down skin routines of women everywhere. One look at… Continue reading This (somewhat creepy) Korean facial is taking over the beauty world

8 popular Korean beauty and skincare myths: Debunked

The world grows smaller, and slightly more ridiculous, every day with the advancement in technology and the readily available information about literally anything under the sky. So it wasn’t really a surprise when the world caught on to the intense skincare regimen practiced by women of all ages in Korea. K-beauty (as it’s called by… Continue reading 8 popular Korean beauty and skincare myths: Debunked

Best new beauty innovations from Korea

Our favourite looks from Chanel Cruise 2016

For the Chanel Cruise 2016 show, Karl Lagerfeld decided to take his crew to Seoul. It was hosted in the Dongdaemun Design Plaza, where Lagerfeld sent out 96 looks, which ranged from ultra-glam to laidback. Models took to the ramp in colourful clothes featuring Korean patchwork techniques, and sported hairstyles inspired by South Korean period… Continue reading Our favourite looks from Chanel Cruise 2016

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