Bright yellow lights, wooden floors, ethnic prints, shelves of organic products and a hint of vetiver in the air, is what truly defines the experience of shopping at Fabindia. Whether it’s a stunning lampshade that you’re on the lookout for or an elegant saucer, the brand mirrors an aesthetic of its own. With the pandemic taking over the globe one day at a time, everything came to a standstill. And now, as we finally begin to step out, Fabindia is opening its doors to you in a new avatar. All you need to do is: keep your worries aside and get set for some major retail therapy.
Restarting its operations in a phased and gradual manner, now all Fabindia stores follow enhanced health and safety protocols as stipulated by the Government guidelines. With these safety measures in place, the brand ensures that the customers can enjoy Fabindia experience in a safe and healthy environment.
The staff gets checked three times a day for fever using contactless thermometers and wear masks, gloves and face shields at all times in the store. They have also undergone rigorous training on social distancing and a detailed sanitation protocol to disinfect every single area and item in the store. And here’s the best initiative: garments that have been tried but not purchased are kept aside for 24 hours and then steamed and sanitized before being placed back on shelves. Furthermore, hangers and trials rooms are constantly sanitised while safety and care instructions have been placed at prominent spots in the store.
And if you choose to shop from the comfort of your living room, the brand has just launched its new initiative called the White Glove Service. Now live at 114 stores and accessible by pointing a phone screen and scanning a code on the store window display, this service allows you to shop using customised catalogues and look books while browsing through collections of apparel, accessories, household items and furniture without stepping out. Also, this personalised offering gives you the freedom to try the products they choose, in their homes, before making a purchase.
And that’s not it. The brand has also taken another stellar initiative to provide customers with an alternate shopping experience. Fabindia is now reaching out to its customers by providing a shop in shop experience, by showcasing its new collections in customer’s society premises. What can be better than this?
Also to promote contactless shopping, Fabindia has launched a new service. All you need to do is dial 1800-100-1212 and get connected to a personal shopper who will assist you by sending a lookbook of latest collections, share product images through WhatsApp, do a video call for product selection helping you make a purchase decision. The products are then delivered to you following strict safety guidelines.
Learn more about the Fabindia shop at home service 1800-100-1212 here:
Now there’s only one thing left to say: it’s time to shop till you drop (literally).
