Pink has always been such a significant colour, hasn’t it? While it’s definitely pretty, I also cannot be nonchalant to all the things I’ve associated with the hue growing up! Don’t get me wrong, I love pink, but for some reason, I cannot recollect the last time I went crazy wearing the colour after my Barbie movie day. Yes, Barbie did heal so many of our relationships with her pink persona, but did everyone also go a little overboard? Guess not, pink was seen in movies this year, too!
As far as I can remember I saw nothing but PINK interiors, clothes, shoes, accessories, carpets and literally everything and anything that’s pink-filled last June. This November, when the musical/fantasy Wicked was released, singer and actress Ariana Grande as Glinda worked her magic on everyone with her take on the trend. You may think pink is making a solid comeback, even one that stays. I also saw it on the runway, in theatres and in stores, but it didn’t seem to make space in my closet.
Now, we all saw Barbie’s glossy utopia and Wicked’s enchanting costumes embracing the hue unapologetically. Yet, despite dominating runways, campaigns, and even interiors, pink seems to have missed its “forever trend” moment. It’s a curious phenomenon: why is this visually-omnipresent colour struggling to translate into long-term demand? Are we just over it?
Barbiecore was supposed to be pink’s ultimate comeback. The movie brought to life the perfect nostalgic rundown to the prettiest childhood we all wished for as little girls. And Wicked, it brought the sparkling magic that screamed whimsy and peak princess-core. But post-movie premieres, pink hasn’t stuck like, say, Y2K metallics or the minimalist “quiet luxury” palette (also how long is that going to be around? story for another time, maybe).
Here’s the catch: being from the generation that preaches self-love and thrives on the idea of individuality and rebellion against what is considered ‘mainstream,’ we may view pink’s pervasive popularity as passé. The over-saturation on social media, every influencer’s take on “Barbiecore,” every pink carpet moment might have dulled its appeal, making it feel more like a fleeting aesthetic than a staple. Have you ever anyway thought of pink as a staple? I mean the hue is supposed to convey emotions, we cannot get away from the fact that the colour does speak to us in more ways than one.
But does fading buzz really correlate to its irrelevance? Not quite. Pink colour still speaks optimism, playfulness, emotional expression, (childhood trauma), and whatnot. I would always like to be in close quarters with it. Perhaps the future of pink lies in how it’s reinvented – think less bubblegum and more blush, shifting from loud statements to understated elegance. I think I can see the vision, Imagine a “mocha blush tint” or “earthy rose” colour vibe. It sounds like something we will all be in for!
For me, pink would always be more than just a fleeting fashion topic and I think I like it like that! So, while it might not currently dominate my closet, I’m certain it’s only a matter of time before it finds its way back this time, as something subtler, softer, and undeniably enduring.
